Oct 10, 2026

How do I launch skill games? Fully white-label, live in 5 to 10 days

THNDR white-label skill games live in 5 to 10 days

THNDR partners go live with fully white-label PvP skill games in 5 to 10 days. The integration is one iframe on the front end and three webhooks on the backend, the games carry the operator's brand with no THNDR branding shown to players, and every THNDR partner launches into a shared, cross-operator player pool, so matches fill from day one.

If you run a sportsbook, iCasino, lottery app, or DFS platform, that is the short answer. The rest of this guide covers what fully white-label means in practice, what the integration involves, why days is realistic when most white-label launches are quoted in weeks, and what happens on launch day when the lobby needs players.

Quick answer

THNDR partners go live with white-label PvP skill games in 5 to 10 days.

Fully white-label means the games carry your logos, your design system, and your UI, and run on your player account and your payments. Players see your brand, not THNDR's.

The THNDR integration is one iframe and three webhooks: authenticate users, balance, and transactions. The full specification is public at docs.thndr.io.

Every THNDR partner launches into THNDR's cross-operator player pool, which runs at a 99.99% fill rate. Players get real opponents from the first match.

What "fully white-label, no provider branding" means

White-label gets used loosely. Sometimes it means a co-branded lobby with "powered by" in the corner. Sometimes it means a redirect to the supplier's own domain. A simple test: would a player ever learn the supplier's name?

With THNDR, no. THNDR games run inside the operator's product and fit its design system down to the pixel. Players never know THNDR is there. What operators control:

  • Styling. Fonts, sizes, and bespoke graphics such as card backs are set with CSS.
  • Header. Your own image can replace the game name, or the header can be switched off so your header takes over.
  • Copy and screens. UI strings, the launch page, the loading screen, and notifications are all customisable.
  • Full custom theme. THNDR builds a complete theme to your specification.

The player account, the wallet, and the payments stay with the operator. The details are in the THNDR customisation docs.

What a skill games integration involves

THNDR offers two integration routes.

Standard. Your server calls the THNDR Game API, which returns the game page. You load it in an iframe (recommended) or as a full-page redirect. THNDR then calls three webhooks on your server:

  1. Authenticate users. THNDR validates the player's launch session and receives the player ID and display name. See authenticate users.
  2. Balance. THNDR reads the player's balance to set or refresh it in the game.
  3. Transactions. THNDR sends bets, wins, losses, draws, and rollbacks for your wallet to debit or credit.

Every request is signed. An optional game events webhook adds in-app notifications, such as an opponent joining, but it is not needed to go live.

Custom. For deeper control of the experience, the THNDR SDK embeds the game widget directly in your app.

Going live. Swap the sandbox hosts and keys for production ones and whitelist THNDR's production IP. The standard launch guide, the transactions webhook reference, and the go-live checklist are all on docs.thndr.io.

Why 5 to 10 days, when white-label launches are quoted in weeks

Search for white-label launch timelines and the answers come back in weeks: 2 to 4, 4 to 8, sometimes more. Those numbers are fair for what they describe. Standing up a complete white-label casino means a player account platform, payments, game aggregation, KYC, and a licence. That is a new business, and it takes weeks.

Adding skill games to an operator that already exists is a different job. You already hold the licence, the wallet, the KYC, and the players. THNDR rebuilds none of it. THNDR adds a white-label skill games layer on top, and the games, the matchmaking, the patent-pending game verification, and the player pool already run in production. The work on your side is one iframe, three webhooks, and your theme.

THNDR has been running real-money skill tournaments for iGaming operators at scale since 2019, with 25+ partners live and 160m+ games played. The integration is the same every time, which is why THNDR partners go live in 5 to 10 days.

Launching into a shared player pool

A fast integration is worth little if the lobby is empty on day one. PvP needs an opponent. A standalone white-label build launches with no players of its own and has to grow a player base after go-live, and until it does, players wait for matches.

THNDR partners do not start from zero. Every THNDR partner goes live into THNDR's cross-operator player pool, which runs at a 99.99% fill rate. Your first player gets a real opponent from the first match.

FAQ

How long does it take to launch skill games?

With a supplier built for operators, days. THNDR partners go live with white-label PvP skill games in 5 to 10 days. White-label casino builds are usually quoted in weeks because they stand up a whole platform. THNDR plugs into the platform you already run.

Can skill games be fully white-labelled?

Yes. THNDR's skill games carry the operator's logos, design system, and UI, and run on the operator's player account and payments. No THNDR branding is shown to players.

What does a skill games integration involve?

With THNDR, one iframe on the front end and three webhooks on the backend: authenticate users, balance, and transactions. An SDK route is available for deeper customisation. The full specification is at docs.thndr.io.

Will players have opponents on launch day?

With THNDR, yes. THNDR partners launch into a cross-operator player pool with a 99.99% fill rate, so players are matched with real opponents from the first match. A standalone build has to grow its own player base first.

How do players know their opponents are real?

Every THNDR match is played between real people. THNDR does not use bots or AI opponents in paid play. After every round, THNDR's patent-pending game verification replays the match from the recorded inputs and confirms the result, and matchmaking is designed for a 50/50 target win rate. Read more on how THNDR verifies every match and what bots really cost skill gaming.

Which operators can launch THNDR skill games?

Sportsbooks, iCasinos, lottery apps, and DFS platforms. See skill games for sportsbooks, skill games for DFS, and skill games for lottery.

Where to start

Read the THNDR developer docs, try the game demos, then talk to the team at office@thndr.io. Comparing suppliers? See the best Skillz alternatives for operators.

THNDR can have white-label skill games live in your product in 5 to 10 days. Talk to the team.

Last updated October 2026.

CEO and Co-founder

Des Dickerson