Cross selling for super apps
A super app wins when players use more than one product. THNDR free matches give every product in your app a reward it can hand to the next, so a bettor, a casino player, or a Rips user becomes a skill game player with one API call.
Why super apps need cross-selling
A super app is built on one bet: a player who uses several of your products is worth more than one who uses a single product. Same login, same wallet, more reasons to come back.
The hard part is the first move. Players settle into the product they came for. Banners and push notifications invite them to try something new, but the player still carries the risk. A reward removes it.
Free matches: a reward any product can give
The THNDR free match API lets you give a player one or more skill game matches at a chosen tier without the player paying the entry fee. They play a normal match against a paying opponent for the normal reward.
The player sees the free match as a tile above the regular tiers, taps it, and goes straight into matchmaking. No payment step, no friction.
For your platform, it is one grant request and one payout. Any system in your stack can trigger the grant: the sportsbook after a settled bet, the casino after a session, the rewards engine at a milestone. When the grant is played out or expires, THNDR sends a single PROMO transaction and you credit it to the player.
Cross-selling plays
Take Rips. A user finishes a rip and gets a free match as a reward. They did not come looking for a skill game, but now they are in one, playing for a real reward at no cost. If they enjoy it, the next match is a paid one, inside the same app.
The same pattern works anywhere in a super app:
- Reward a milestone. Grant a match when a player hits a level, a streak, or a spend threshold in another product.
- Make it part of the loop. Attach a free match to a purchase, a daily login, or a promotion, so skill games become part of the wider reward experience.
- Welcome players into the ecosystem. Grant one match at registration or first deposit, whichever product they arrive through. A low tier such as
bet100(a 1 USD base fee, 2 USD reward) lets them feel a real win without risking anything. - Win back lapsed players. A player who has gone quiet on one product may still respond to a new one. A short
expireAtcreates urgency. If you set none, the grant runs for 7 days. - Reward your best players. Give VIPs higher tiers and more matches. The tier fixes the stakes, so you decide how generous each reward is.
- Launch new games. List up to 10 games per grant. Point free matches at a new title and your whole audience can discover it.
Measure what converts
Every grant can carry a campaignId, so each source gets its own label, such as rips-reward or sportsbook-acca. Track how many players from each source go on to play paid matches, and move budget to the products that convert best.
If your super app runs several brands, brandId restricts a grant to one brand, so it only shows and plays in that brand's sessions. subOperatorId splits reporting further.
How to implement
Endpoints, request fields, error codes, and the full grant lifecycle are in the free matches API documentation.
Want free matches in your super app? Talk to the THNDR team.
