We were approached by Stationhead to create a website to accompany the G.O.O.D Music brand activation happening at SXSW.
A minimalist real-time feed aims to provoke and taunt the aurdience, offering merely a glimpse into the benchmark event. Since the event was secret and unannounced, this was as close as any fan could get to experiencing it in real life. Users could keep the website open and watch new events pop up on the timeline before their eyes. We call it fear-of-missing-out-in-real-life.
Promotions were done by several high profile artists, including G.O.O.D. Music's own Valee. RSVPs skyrocketed to over 5000 in the first few hours with nearly 20,000 users present on the site while the event was happening.
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